HydraFiber® Advanced Substrate
Profile Products Horticultural Division
Profile Products, LLC

The Horticulture Division at Profile Products had an all-star product HydraFiber®: the only consistent and managed growing mix substrate that’s lower in overall cost, renewable, domestic, reliable, and readily available. It is the first substantial substrate innovation in almost 45 years.

Our team knew this product was steller and armed with data from comparison trials, our goal was to educate growers and blenders on what this product can offer. We brought HydraFiber's communications to life with a brand focused on HydraFiber taking the Guesswork Out of Your Media Program using grower testimonials, consistent graphic elements, infographics, and eye-catching photography with HydraFiber as the hero.

The Record
Sigma Alpha Epsilon Fraternity

Working closely with the magazine’s director and editorial staff to brainstorm the visuals for the cover and features. We also had the opportunity to redesign the masthead and departments to keep the look fresh and relevant.

This magazine received many honors including Fraternity Communications Association Annual Award 2008 First Place: Cover Design, 2007 First Place: Critics Choice, Editorial Comment Article, 2007 Fred F. Yoder Award for Overall Excellence, 2006 First Place: Annual Report and Magazine Redesign, 2004 First Place: Fred F. Yoder Award for Overall Excellence and Annual Report.

Selecta
Ball Horticultural Company

When the Selecta division joined Ball Horticultural Company, it wanted a special look to show its wide range of plants offering amazing colors and performance.

A unified vision was needed to bring everything, and everyone together. Internally, we created a brand essence standard document to make sure we were on target within the brand with every piece of communication we produced. Leading with a decisive use of color and bold photography shot on white, we redesigned every aspect of Selecta's brand experience.

Wave® Petunia and Cool Wave® Pansy
Pan American Seed
Ball Horticultural Company

Modernize Pan American Seed’s Wave petunia (All-America Selections winner) brand that was created in 1995 and at the same time introduce the first “non-petunia” product for cooler weather, Cool Wave. 

All the wave products are known for their dramatic spread, exceptionally long bloom time, and superior weather resistance – "easy spreading color." We emphasized this brand promise through the shape of the text and mark. Pink pots outsell black 6 to 1, so we remained faithful to the pink color that our existing consumer base already recognized.

Institute Program Brochure
The MSCI Strategic Metals Management Program
Metals Service Center Institute (MSCI)

The Metals Service Center Institute (MSCI) is the broadest-based, not-for-profit trade association serving the industrial metals industry. With over 100 years of knowledge and thought leadership, MSCI provides its North American members with meaningful industry insights and how the industry will evolve through research, education, advocacy, and events.

The goal is to create awareness of this specific metals industry course, educate on the curriculum and ultimately encourage commitment.

The Quarterly of Alpha Phi
Alpha Phi Fraternity

Working closely with Tria Designs, the magazine’s director, and editorial staff to brainstorm the visuals for these features while keeping with the magazine’s design focusing on engaging, fun, and accessible content.

Ball RedBook, 19th Edition, Volumes 1 and 2
Ball Publishing

Ball Publishing got its start early in the history of Ball Horticultural Co. (which was founded in 1905). Ball’s founder, George. J. Ball,  best-known work and legacy is the “Ball RedBook.” First published in 1932, the Ball RedBook is considered to be the “bible” for the greenhouse industry. It’s loaded with detailed production information for annuals, perennials, cut flowers, and other floriculture crops, plus in-depth chapters on greenhouses and growing technology. Now in its 19th edition, the Ball RedBook is bigger and better than ever—nearly 1,000 pages across two volumes covering every topic the modern greenhouse operator needs to know.

Our goal was to create an interior design that played off the approved Volume 1 cover. We chose a traditional, two-column design that was efficient use of space to hold the heavy body copy. This grid mixed with large images on title pages achieves a classic, yet modern mix of design elements.

The Scroll
Phi Delta Theta

Our goal was to redesign Phi Delta Theta’s lifetime membership magazine so that they could ultimately produce in-house. Besides producing the first issue, we created a detailed production guide to enable the fraternity to produce each issue using our master template, kit of graphic elements, and reoccurring departments that the editor can stockpile stories.

MoreMovement, PT

More Movement, PT is a mobile physical therapy. Arcs of experience and personalized care form the letter M that surrounds a patient to keep them moving.

Capabilities Brochure
Simply Beautiful
Ball Horticultural Company

Simply Beautiful allows IGC growers to boost retail sell-through by offering the plants gardeners know best in an eye-catching, info-filled package. A fun die-cut emphasizes all the different products the brand has to offer.

The American Academy of Periodontology Foundation

A celebration of the community of periodontists who are carrying the torch every day. We wanted a personal piece. To achieve this we focused on the tangible touch of textured paper and worked with an illustrator for unique, customized art.

cinch it

A multipurpose organizational product for the home and office found in retail stores. At NeigerDesignInc, our goal was to create a brand presence for this product line. Simple graphics demonstrate the product's function. One-of-a-kind, low-cost packaging protects the product while making it stand out on the shelf.

Honor Roll
Sigma Alpha Epsilon Foundation

Celebrating its 150th anniversary, Sigma Alpha Epsilon wanted a personal piece celebrating its history while recognizing Sigma Alpha Epsilon's donors and the beneficial works made possible by their contributions. We created a unique communication vehicle with many elements held together by a belly band. The thank you message folds out into a 150-year timeline poster that can be hung. Behind it is a booklet printed on paper selected to match the colors of the Fraternity.